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We can go on and on about the importance of design; convincing our clients to have a design so that it better reflects the Best Enterprises ethic. It is an extremely important step towards moving our planet to a sustainable future.
The 10 Commandments of Design, conceived by German industrial designer Dieter Rams, sums this up well enough that we could just about put "sustainable" in the middle and call it good.
1. Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design helps a product to be understood
5. Good design is unobtrusive
6. Good design is honest
7. Good design is durable
8. Good design is consistent to the last detail
9. Good design is concerned with the environment
10. Good design is a s little design as possible
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